Application · Content & Community Intern

Isla McKay

A writer who makes things and gets people talking about them!

I write and build communities for a living, mainly for small mission-led teams like The Philosopher's Yard. Let me SHOW you exactly how I would do this for Reedsy, with a few films and some sample posts already tailored for your channels.

BA Philosophy, University of Birmingham Content · Social · Community Made for Reedsy
Illustration of Isla waving
1

Why Reedsy

I've spent the last few years doing pieces of this role already. For example:

  • Building the community game 'Crime & Consequence' from scratch, then selling it to partners and leading engagement.
  • Growing socials for a café and a charity.
  • Writing and researching high-quality blog posts and short-form copy, with Unvaeld.

Reedsy pulls all of this together into a new and exciting role that I'm ready to get stuck straight into. Not only that, but for a company that I'd be genuinely proud to make content for. Your wider commitments to climate action and charity work really align with me.

Even better, I already have such a genuine love for reading and writing myself. I know my passion and excitement will shine through into the work that I produce.

2

Films

Short videos to showcase my personality and the kind of content that I can help create at Reedsy. For the short-form style, I match the format of Reedsy's best-performing videos.

Bob, the Hero's Journey in under a minute
Play
Educational · Short-form

Bob

The Hero's Journey explained in under a minute. It's condensed and fast, with an engaging visual animation and callback to Reedsy's blog post on the topic. This condensed educational format has already done very well on your page, with 132.5k views on the Save The Cat Cheat Sheet.

Or watch on YouTube ↗
Oh, Glasses! character comedy sketch
Play
Character comedy

Oh, Glasses!

A comedy sketch that I created to accompany my first assignment and introduce myself in a fun way!

Or watch on YouTube ↗
New · for Reedsy Free tools that replace
expensive book software

Written for this application. Scripted and ready to shoot.

Scripted · Ready to shoot

The free-tools film

An honest guide to free and accessible writing tools. Aims to build trust with honest recommendations, whilst also sending writers straight to Reedsy's helpful tools, without sounding like an ad read. This kind of 'budget' content did very well with your 'Cost of Self-Publishing' video, which is the highest-performing video on your TikTok at 302.5k views.

3

Sample work

How I would sound across your socials and community channels. These are examples of the kind of high-value work I can bring to Reedsy from day one.

Instagram · Story
reedsy2h
Writer confession
box 💖
Confess your most chaotic writing habit…
Type something…
No judgement here 👀 we'll repost our favourites
ps... want more questions like this, join our discord and prompt communities!

Why: We don't need to be pouring all our energy into top-of-funnel approaches. However, Reedsy's Instagram currently lacks a consistent Story presence. Low-effort story posting, that's very repeatable, is the best way to address this gap without demanding significant time and resources. The use of polls and interactive questions is not just passive awareness, but engagement that directly funnels viewers into Discord and the Prompts community. 'For more questions like these, check out our Discord community!' This sustained engagement is far more valuable than a single view on a non-interactive story.

Discord · Weekly Hot Take
Isla · sample · today at 12:02
🔥 Weekly Hot Take!
You can only keep ONE:
🗺️ Maps at the front
😇 Villain redemption arcs
👥 Multiple POVs
💀 Killing off your main character!

Defend your choice.
(Respectfully of course, this is a civilised literary battleground after all.)

Why: Absolute debate-bait! But still with a warm tone, being a 'civilised literary battleground'. Low-stakes conversational channels are where Discord's value skyrockets, the more dedicated channels like this the better. This one's also very accessible, with writers able to engage even if they haven't started drafting yet.

Discord · Welcome flow
Isla · sample · pinned
👋 Welcome to the Reedsy Discord! New here? Here's your unofficial first-week challenge:
✍️ Day 1 → introduce yourself in #writers-lounge
⏱️ Day 2 → join a sprint in #writing-gym (15 mins counts)
💬 Day 3 → share in #writing-feedback & give one writer feedback
📚 Day 4 → try this week's prompt challenge
🛠️ Day 5 → explore a Reedsy tool you haven't used

By Friday you'll have written something, met people, and found your corner. Reply with your current project in 5 words or fewer 👇

Why: The members who are active retain, but it's very common for people to join and go quiet. The current welcome flow on the server is very passive, so it doesn't encourage direct engagement. But this structured weekly challenge walks newcomers through engaging in a variety of channels and even posting within the first minute, with the '5 words or fewer' format. This is a real example of community management.

Substack · Note
reedsy · 1 Jun
reedsy
Subscribe

Finishing anything is the hard part. We all know it's too easy to start a new draft, at the expense of the unfinished stories gathering dust on the metaphorical shelf.

But some weeks we receive over a hundred finished short stories. How? A weekly prompt with a deadline (and of course a cash prize!). It's small, it's inspiring, and someone's expecting it.

Beautiful, finished stories that wouldn't exist otherwise. That's my favourite thing about reading through the entries.

142💬 27♻ 19
142 Likes · 27 Replies · 19 Restacks1 Jun at 15:00
marcus_writes · 2 Jun

This is exactly why I started entering. Never finished a short story in my life until the deadline made me. Three down now.

11💬 1
reedsy · 2 Jun

And that's exactly the point right there! We love to hear it 🩵

8💬

Why: Reedsy's Substack currently neglects the Notes format, which is the most valuable for organic discovery and shareability. Starting from where Reedsy's Substack is currently, main posts are unlikely to get any reach with only 21 subscribers. Focusing on Notes at the beginning of Reedsy's Substack journey is exactly how the main posts will get discovered.

Reddit · r/selfpublish
r r/selfpublish · u/No_Draft_4821 asks:

"First time self-publishing and the costs are spiralling. I've been quoted £1,800 for editing and £600 for a cover. Is this normal? What can I skip without the book looking amateur?"

u/islamckay · replying · 3h

Those quotes sound fair for full professional work, but you don't really need to spend all of that on book one. If £1,800 is too steep, ask editors for a manuscript critique rather than a full line edit. Far cheaper, and it tells you what to fix before you pay for the detailed pass. 👍

Plus, you can save money in other areas, like formatting and the ebook file. You can get a clean print PDF and ePub for free. Reedsy Studio does it well (full disclosure: I work for Reedsy, but it's genuinely free). Atticus and Vellum are the paid options if you want to compare.

89 💬 12 replies↗ Share

Why: Backlinks, backlinks, backlinks. Reddit content has very high authority for LLMs, it provides direct answers to questions, as well as being scannable (often with clear headings and bullet points), so backlinks here are excellent for GEO. The key is to avoid obvious self-promotion, only suggesting resources when they are genuinely helpful, so the post isn't removed by mods.

Reddit, continued

Where on Reddit I'd actually do this

Here's the wider Reddit plan, behind the sample comment. I've researched subreddits where Reedsy's audience already gathers with real questions. These are good to reference both for pain-point research (to see which topics Reedsy's audience are already engaging with the most), as well as to identify the best places for Reedsy's helpful presence.

r/selfpublish  ·  r/PubTips  ·  r/writing  ·  r/writers  ·  r/writingadvice  ·  r/romanceauthors  ·  r/fantasywriters
4

Welcome to Reedsy's new Substack

An idea is easy to pitch in a sentence. I find it lands better when you can actually see it. Reedsy's Substack doesn't currently have a custom designed publication, their publication matches their profile.

The publication is where a lot of new users will be landing, for example through post links, recommendations from other users, discover cards or the 'byline' on a post.

Reedsy's publication being stuck in profile format doesn't do it justice. A well-designed publication signals legitimacy, which matters because readers subscribe to publications they trust. It's far easier for someone to click away when a page looks like a profile rather than a proper publication. Proper design also lets Reedsy showcase more than their single most recent post, but the full range of content readers can engage with. The publication is what people subscribe to, and it needs to be value-driven, trustworthy, and recognisable.

reedsy.substack.com

The mix: a flagship weekly newsletter (The Prompt), repurposed blog posts, and Substack specials.

Substack, continued

How I'd actually grow it

Notes first, then posts
Notes first for discovery and building subscribers. Think low-effort, but high awareness. For instance, comments on big newsletters like Counter Craft by Lincoln Michel (on the craft of fiction writing) or Get It Write by Andrea Bartz (a NYT bestselling author talking about the path to publication).
Recommendations and trades
This is a clear gap where Reedsy are not currently taking advantage of community and discovery dynamics on Substack. It's an easy growth opportunity! Reedsy can recommend relevant publications to their audience (showcasing the brand's helpful image), and those publications, who may be indie authors, will share recommendations back, introducing Reedsy to their engaged audience.
Substack-specific content opportunities

To avoid only rehashing the Reedsy blog, having a handful of Substack-specific content for the page is valuable.

A flagship newsletter
Subscribe-worthy content, which directly plugs Prompts. A weekly newsletter which includes the previous week's prompt, the winning story (also a great incentive for authors), a related craft tip as well as a clear call to action with next week's prompt.
Editors as guest voices
Substack goes further than conversational Reddit, users are looking for expert insight.
Turn your Substack into a book
This kind of series is platform-specific and tailored exactly to the Substack audience, a lot of whom have written Substack content and want to be published. No other publication on Substack can offer the free tools to do this.